Privacy Policy

Information We Collect

We collect information you provide directly to us and information collected automatically when you use our services. This may include:

• Personal Identification: Full name, email address, and phone number provided during registration or contact forms
• Transaction Data: Purchase history, order details, and payment records processed through our platform
• Marketing Data: Advertising performance metrics, campaign insights, and analytics data from connected platforms (including Meta Ads and Google Ads)
• Technical Data: IP address, browser type, device information, and usage logs collected automatically
• Communication Data: Records of correspondence when you contact us via email or WhatsApp

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve our services and platform
• To process transactions and send related information including purchase confirmations
• To generate marketing performance reports and analytics for internal business use
• To communicate with you about products, services, and promotional offers
• To personalise your experience and deliver content relevant to your interests
• To comply with legal obligations and resolve disputes
• To detect, prevent, and address technical issues and fraudulent activity

Information Sharing

We respect your privacy and do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our platform (e.g., payment processors, hosting providers) under strict confidentiality agreements
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In the event of a merger, acquisition, or sale of company assets, with prior notice to affected users
• With Your Consent: For any other purpose with your explicit consent

All third-party service providers are bound by contractual obligations to keep your information confidential and to use it only for the purposes for which we disclose it to them.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

• Account Data: Retained for the duration of your account and up to 2 years after account closure
• Transaction Records: Retained for 7 years in compliance with financial reporting requirements
• Marketing Analytics: Retained for up to 3 years for performance analysis purposes
• Communication Records: Retained for 1 year from the date of last contact

Upon expiry of the applicable retention period, your data will be securely deleted or anonymised.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encrypted data storage and transmission using industry-standard protocols (SSL/TLS)
• Access controls limiting data access to authorised personnel only
• Regular security assessments and system monitoring
• Secure server infrastructure hosted within protected environments

Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data, subject to legal obligations
• Restriction: Request that we limit the processing of your data in certain circumstances
• Portability: Request transfer of your data to another service provider in a machine-readable format
• Objection: Object to the processing of your data for direct marketing purposes
• Withdrawal of Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided below. We will respond to all requests within 30 days.

Cookies & Tracking

Our website and services may use cookies and similar tracking technologies to enhance your browsing experience and collect usage data. We use:

• Essential Cookies: Required for the operation of our website and services
• Analytics Cookies: Used to understand how visitors interact with our website (e.g., Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements through platforms such as Meta (Facebook) and Google

You may configure your browser settings to refuse cookies. However, disabling cookies may affect the functionality of certain parts of our services.

Third-Party Services

Our services integrate with the following third-party platforms, each governed by their own privacy policies:

• Meta (Facebook & Instagram): For advertising and marketing analytics — Meta Privacy Policy
• Google: For advertising services and analytics — Google Privacy Policy
• WhatsApp Business API: For customer communications and report delivery
• Payment Processors: For secure transaction handling via our e-commerce platform

We encourage you to review the privacy policies of these third-party services to understand how they handle your information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify registered users via email where appropriate
• Display a prominent notice on our website

Your continued use of our services following notification of changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: